Portfolio
I started my design career with a focus on UX design and transitioned into a service design, experience strategy, and research project leadership role. Over the last decade, I've worked on more than 80 projects. Here is a sample of work I’m most proud of.
Humana Service Design & Future of Work Strategy
I was lead on this service design project focused on returning employees to work safely at the height of COVID-19, which shifted focus into envisioning a future of work strategy.
Takeda Oncology Experience Mapping
I was the lead strategist on a service design project for Takeda Oncology. The goal was to understand the prescription experience and bring a more human-centered approach to digital marketing for some of their cancer treatments.
TD Bank Wealth Management
I was the lead strategist and researcher on this project to help develop a strategic roadmap to guide the design and development of the Wealth Management Experience across the connected user experiences in the consumer ecosystem.
Citi Inclusive Design
I led a strategic initiative to identify opportunities to incorporate inclusive design techniques and methods into product & service design processes. We ran a pilot with members of Citi’s Design Team to create concepts and a Strategic Action Plan to incorporate learnings.
State of Massachusetts Redesign
I was the lead UX Designer on the State of Massachusetts' website, and worked on the project for over a year. We worked as one big, integrated team; from planning and sketchwork all the way through development and release.
Harvard Library Redesign
I was the lead UX Designer for the Harvard Library MVP site launch, aimed at making the platform incredibly helpful. User testing revealed that students were unaware of the library's vast resources, so we developed new content types to guide them in navigating the system.
Rochester Regional Health
Rochester Regional Health came to Velir asking for strategic direction after 5 hospitals in the region merged. They want to put patients first, and bring people hope through empathy and empowerment.
City of Somerville
As I was a resident of Somerville at the time, redesigning the city website to be constituent and task-focused brought me a great sense of pride. My favorite feature is the dashboard on the homepage, which provides a snapshot of the day.
Kauffman Thoughtbook
Alongside a visual designer, I worked on translating the Kauffman Foundation's featured publication, the Kauffman Thoughtbook, into an immersive, long-form online reading experience.
Center for Growing Talent
I was the UX designer on the redesign of the Center for Growing Talent's website, the Foundation of the Produce Marketing Association. The goal was to design a website that appealed to the younger, more diverse generation, to encourage them to join the produce industry.
American Society of Association Executives
I've designed multiple sites for the American Society of Association Executives, this is their main site ASAEcenter.org. This project was truly mobile-first, as I had an incredibly engaged stakeholder willing to make mobile-first content and design decisions.
AARP Public Policy Institute DataExplorer
AARP asked Velir to design and build a site to visualize data for their Public Policy group. The goal was to offer an easy pathway to data that drives policy solutions for people 50+.
Scrip Pharma Intelligence
I worked on multiple Pharma Intelligence Publications, including InVivo, Medtech Insight, the Pink Sheet and the Rose Sheet. Shown here, is SCRIP, the first publication we migrated off an antiquated system. The goal was to design a shared framework that works across all publications. This project had e-commerce flows and complicated permission states for articles.