I’m a business-minded strategic designer who drives teams toward innovation and actionable results

 
 

Imagine Description: Nedret is presenting at Mad*Pow’s annual Health Experience Design Conference, in April of 2022.

 
 

I've designed services, products, and experiences for healthcare and life sciences, banking, financial services and insurance, city and state government, higher education, associations, and foundations.  

 
 

 
 

Testimonials

“Nedret is a gifted strategist and consummate professional. She was my go-to when I needed someone to drive projects in especially complicated problem spaces, or when I needed to bring in someone to save a project that had gone sideways. I could always count on her to earn client trust quickly with her deep insight, obvious skill, and complete reliability. Her incredible ability to dive in and become a subject matter expert and to make sense of chaos is exceptional. She’s an expert facilitator who can easily wrangle stakeholders and participants and drive conversations and activities that enlighten, align, and clearly inform a way forward. She deftly unifies both internal and client teams by creating a shared understanding and total clarity on roles, priorities, and next steps at each point in time. She’d be a gift to any organization, and she also happens to be a wonderful human.”

 
 

Morgan St. Laurent, former manager

 

“Nedret is an outstanding professional in Experience Design and Strategy. She possesses exceptional project leadership skills, which she applies to client projects, internal initiatives, and as an expert in the business development process. Nedret's emotional intelligence is also noteworthy, as it enables her to motivate her team without resorting to overt pressure, leading to positive outcomes. She forms strong relationships with her colleagues and is highly regarded as someone you want on your team due to her skills and positivity. Nedret has successfully led larger Experience Design projects and project scoping efforts involving contributors from various disciplines that were dispersed globally.”

 
 

Steve Brown, former manager

 

“Everyone I talk to who already knows Nedret talks about Nedret like they have known them their whole life. That’s because if you’ve met Nedret you know immediately how warm, open, and caring they are. I have never actually met Nedret in person and I know this. Nedret has a magic sense of timing in posing the perfect question or needed perspective that makes everyone’s ears perk up. They are insightful, helpful, and deliberate. They also have an amazing capacity for empathy, and proactively create safe spaces for expression and common understanding. They see the bigger picture and everyone in it. Nedret is a powerhouse- making friends and designing community where ever they go.”

 
 

Kate McCracken, former colleague

 

“During her time at Velir, Nedret's reputation evolved from a sharp, energetic contributor to a cultural influence and leader that was trusted to interact with any client and work with all levels of the organization. She is insanely curious; this coupled with her high emotional intelligence allow her to connect with people quickly and meaningfully. She demonstrates a level of vulnerability that allows people to feel safe to share what can feel un-shareable. She is also sharp as hell. She can observe, absorb and synthesize quickly and effectively. A wonderful person to kick something around in a moment - or if she needs to will tell you she needs some time but will come back with a sound and thoughtful way forward. The most important part of Nedret that will really serve you and your company is her integrity. She will challenge you or anyone for the right reasons, she will make you better in her own never-ending pursuit to make herself better.”

 
 

Kerry Robert, former colleague

 
What’s always impressed me the most about Nedret has been her hunger for self-improvement. I don’t mean simply that she likes to get better at things; I mean that she’s willing to do the hard, intimidating work - to be introspective, to seek out and welcome criticism, to face new challenges - to get there. Her commitment to personal growth is a fundamental part of who she is, and I’ve seen her skills evolve and improve rapidly in response, even moving beyond pure UX and moving into strategy and behavior design.

I’ve worked with Nedret on small projects and large ones, on fun projects and on frustrating ones, and she’s never given less than her all. Her teammates love working alongside her and her clients request her by name. I strongly recommend her for any org looking for an energetic, driven, committed design thinker!
 
 

Mike Gintz, former manager